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Advantages Of Changing Your Domain Without Losing SEO Power

Advantages Of Changing Your Domain Without Losing SEO Power

Changing your domain name can be a complex process that requires careful planning and execution to avoid losing your SEO rankings and traffic. Here are some steps you can take to preserve your SEO juice when changing your domain:

  • Choose the right domain: When choosing a new domain, try to keep it as similar as possible to your old domain. Ideally, your new domain should include your brand name or primary keyword to maintain consistency and relevance.
  • Set up 301 redirects: Redirect all pages from your old domain to their corresponding pages on the new domain using 301 redirects. This ensures that search engines and users are automatically directed to the new pages and can still find your content.
  • Update internal links: Update all internal links on your website to point to the new domain. This helps search engines and users navigate your site and ensures that they are not redirected to broken links.
  • Update external links: Reach out to other websites that link to your old domain and request that they update their links to the new domain. This ensures that your backlinks are still valid and can pass on SEO value to your new domain.
  • Update your sitemap and robots.txt file: Update your sitemap and robots.txt file to include the new domain name. This helps search engines crawl and index your new website more efficiently.

Monitor your rankings: Keep an eye on your search rankings and traffic after the domain change to identify any issues and make adjustments as necessary.

Follow these steps to ensure a smooth transition to your new domain and minimize the impact of your domain change on your SEO rankings and traffic.



Devendra has been working in the digital marketing arena for more than 12 years, gaining a deep understanding of the sector. He has honed his skills to include optimizing SEO, PPC, and SEM campaigns, as well as showcasing excellence in content and email marketing.

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